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Avatar Trailer
This trailer clearly outlines the basic storyline. It first sets the scene: a disabled marine starting a new life on Pandora. It then shows us the problem: as the main character becomes more friendly with the natives, he becomes increasingly conscience of his moral responsibility to prevent the humans from destroying their land, eventually joining them in all-out war against his own species. What is left out is the resolution; we don't know how the film will end. This, combined with the dramatic presentation of the trailer, using music and special effects to create excitement, makes us want to watch the film.
 The titles shown in the trailer, interlaced with shots from the film, cause us to associate this film with others that we may have enjoyed, making us think that we would probably enjoy this one as well. The final title, shown in a distinctive font, shows us the name of the film.

Avatar Poster
In this poster, very little is revealed. All we see is half of a blue face. But, in not telling us much about the film, the poster makes us want to see it; it has an element of mystery. This is a gamble, as the image doesn't guarantee that the film will be worth watching. This is why, at the top, it gives an example of a popular film that we may have seen, which had the same director. This says, 'The film you saw a few years ago was good and this one is by the same director, so it will be good as well'.
 We also see the name of the film, so we know what it's called and the website address encourages us to take a greater interest in it. The logos in the bottom right-hand corner tell us which organisations were involved, which does the same job as telling us what else the director has been involved in.

Homework: Avatar Marketing Strategy
20th Century Fox had a slight problem with Avatar. They believed that it was a brilliant action-adventure film, not simply a story with elaborate special effects. The marketing department didn't think that they could do it justice with a thirty second T.V. spot. Therefore, the television trailer was first shown only a month before the film came out, as the studio company didn't have the resources for a long trailer before that, Avatar being the most expensive film in history. Posters were put up later, to remind the audience of the film.
 Instead of T.V. spots, in the early stages of the marketing campaign, trailers were put on the Internet, which was cheaper. This gained the film early popularity with enthusiasts. Next, MTV.com used a webcast called 'Avatar Live', in which the producer, the stars and the director answered questions submitted by fans, to increase the film's publicity. These techniques gave the film free advertising; fans spread the news by word of mouth.
 A week before the film came out in cinemas, there was a premiere in Los Angeles, which was broadcast live on the Internet. This caused last-minute excitement amongst the fans and stopped them from losing interest.

Men and women in a a moodboard

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